Done this one long ago…but forget to post it here *as usual :p*

Abbeetyea is a new distro brand based in Bekasi-Bandung. Their product range from casual tee’s to jacket and hoodies. I was asked to design a logo that describe their strong vision & product range. My first insight into the label was…what’s in Abbeetyea’s name. They told me it was a form of Sundanese pride. Taken from Sundanese popular term “abdi tea~” which if said in certain tone, showing self-confidence.

Using the term as my main focus, I choose red over black as Abbeetyea’s main color. Red, describing bravery & bold confidence while black showing solid determination. As usual, I made two design for the logo. Full logo and small one for brief promotion. Wish you success, Abbeetyea 🙂