One day, a friend invited me to join a yoga class located near her house. It was only 7-10 minutes away, and I was so eager to go back stretching my body so I was really excited. This yoga studio held up to 8 people per session (all woman) is nothing like a studio at all. It is more like family group really because the owner’s hospitality and everyone being so close to each other. Didn’t take long for me to really enjoy every yoga sessions I had here. From once a week to twice or even thrice a week simply because I love doing yoga with teh Wanti and the team.
Back when I join the class, teh Wanti hasn’t put any sign in front of her door although we already have Whatsapp group under the name Ruang Yoga. However, a few weeks later she set up new learning system and begin the Ruang Yoga branding. When she knew I do graphic design, she asked me to draw something for Ruang Yoga. And so the journey begin.
She already has a logo before, one consist of her philosophic Bakasana pose. When I heard how the Bakasana made it to the “R” in Ruang Yoga’s logo, I just had to include it into the new logo. Bakasana or the Crow Pose is the first pose/asana teh Wanti mastered after studying it for a time. So it holds a special place in her heart, as well as representing a journey everyone in Ruang Yoga will experience on their own. To be able to master an asana through long practice and commitment is what I thought essential in every yoga journey. One that has got to made it into Ruang Yoga’s logo.
After deciding on the Bakasana, everything moves smoothly from there. I made it so the logo is readable yet also has a sense of stretching-balancing between the letters. Since Ruang Yoga adopt FRYM learning method, we incorporate it into the logo. The color itself inspired by the calmness and content of Lavender, with a twist of Rose. All in all, nothing beat the satisfaction when she says she’s happy with the result. Thank you Ruang Yoga, can’t wait to walk through my own yoga journey with you ♥